""Being a sports league is the priority," said CEO and co-founder Felix Starck. This [soccer] is the most played sport in the world and we want to give it a stage."
"Starck turns away brands that want stands and that want standard inventory. He tells them: "If you want to reach 45-year-old women, you shouldn't partner with us.""
""I grew up with FIFA [the video game series] and my big critique [of professional sports] is that it's not transparent enough," said Starck. "So everybody knows what our players earn.""
"The league is averaging over four million views on matchday live streams, according to its organizers. Revenue has doubled year on year for three consecutive years, though exact figures aren't disclosed."
Baller League is a six-a-side indoor soccer league that prioritizes the sport itself over media rights and entertainment. The league streams matches for free on platforms like YouTube and Twitch, avoiding traditional advertising and standard sponsorships. Instead, it partners with eight bespoke brands per market. The league has seen significant growth, averaging over four million views on matchdays and doubling revenue annually. Players earn between $400 and $800 per game, with transparency about earnings being a key focus. Baller League has shifted its focus from Germany to the U.K. and U.S.
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