YouTube has become a pathway for emerging artists to gain visibility and move into larger film productions. Recent horror directors behind Talk to Me, Iron Lung, and Obsession began as content creators who posted independently made projects online. Fandom-driven internet fame has helped studios take chances on new voices. Kane Parsons gained attention through viral YouTube videos inspired by 4chan memes, which brought him to A24’s radar and resulted in directing Backrooms. Backrooms reflects a new generation of horror auteurs shaped by online platforms, with an unsettling aesthetic and a script that withholds clear explanations. Parsons described the difficulty of telling a story that connects with audiences who have not followed his work from the beginning.
"Though YouTube has always been a place where up-and-coming artists could be discovered and make it big, in recent years the platform has become a launching pad for some of Hollywood's most exciting new horror directors. The filmmakers behind films like Talk to Me, Iron Lung, and Obsession all started off as content creators posting their independently created projects online. And if it weren't for their fandom-fueled internet fame, studios might not have given them a chance to step up to the big leagues."
"Going viral on YouTube with a series of videos inspired by 4chan memes is what put Kane Parsons on A24's radar and led to him becoming the director of the studio's latest movie, Backrooms. Everything about Backrooms - from its unsettling aesthetic to the way its script (written by Will Soodik) leaves you in the dark about what's really going on - feels emblematic of this new generation of horror auteurs who grew up and found their creative voices on sites like YouTube."
"During a recent conversation, Parsons told me that one of the most challenging things about bringing Backrooms to the big screen was embracing the fact that he needed to tell a story that could resonate with people who haven't been following his work from day one."
Read at The Verge
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