The article discusses Rupert Murdoch's News Corporation and its diminishing influence over Australian elections. Historically believed to be critical for political success, it has not significantly affected political outcomes for over 15 years. Notably, despite vigorous campaigns supporting the Coalition and attacking opponents, election results have defied expectations. The author argues that the once-powerful media outlet's role has shifted to potentially harming conservative parties. Additionally, it reflects a broader trend of mainstream media's declining sway in public and political discourse, suggesting that conservative parties may be out of touch due to their reliance on Murdoch's media.
Commentators on all sides of politics are suggesting that too much listening to and engagement with Sky News after dark is a reason why the Liberal party is so manifestly out of touch with middle Australia.
News Corporation is now damaging those who fly too close to its flame, indicating a significant shift in its influence on political landscapes.
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