News organizations seeking to measure their websites' success typically have focused on two metrics: pageviews and time spent on the site.But data collected and analyzed from the Medill Subscriber Engagement Index indicates that such an approach is misguided.The data, collected from 106 outlets in various-sized markets, shows that the most important factor in trying to get people to pay for news is reader regularity.
#people #relationship #conversation #partnership #publication #executive-director #subscribers #subscriptions #international-news
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