
"There are certain talent who use digital as their version of waiting tables, with the goal of making enough money in the interim to achieve that final goal, Then there are others who went into it to just make money and never had traditional aspirations."
"What if social media isn't just a platform? What if it's not just a launching pad for other places - what if social media is the place? What if it's a medium? What stories best exist here that wouldn't work as a movie or TV show?"
"I love what I'm doing, but I want to do more. That's the only way [the] industry is going to keep growing. That's the next step for influencers -"
Quinta Brunson began with Instagram skits and advanced to Abbott Elementary's fifth season. Benito Skinner gained prominence on TikTok and created the Hulu series Overcompensating. Film and TV opportunities are softening while brands invest heavily in influencer talent. Palette Media data indicate roughly 85–90 percent of creators express interest in traditional entertainment careers, though motivations vary. Some creators treat digital content as a temporary income source en route to film or TV, while others aim to build their careers entirely on social platforms. Several creators argue that social media can function as its own medium with unique storytelling possibilities.
Read at The Hollywood Reporter
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