"Data from Muck Rack and Sprout Social showed higher negative sentiment toward Cooper than toward Earle since the public feud kicked off late last week."
"Sprout Social said negative sentiment around Cooper was already high before the spat began, attributed partly to some Hannah Montana fans being upset about the perceived quality of Cooper's interview with Miley Cyrus."
"For these large female brands, there's always going to be a lot of haters who want to pull them down, said Jo Wang, GM of Pop Store."
"The recent drama began last week when Earle reposted a critical TikTok about Cooper that called her an 'ambulance chaser' for interviewing people at vulnerable times."
Alex Cooper and Alix Earle are engaged in a public feud, with social listening data indicating higher negative sentiment towards Cooper. Earle's negative commentary has also increased since the feud began. Prior to the conflict, Cooper already faced criticism, partly due to her interview with Miley Cyrus. Despite the feud, overall sentiment for both personalities remains largely neutral. The drama escalated when Earle reposted a critical TikTok about Cooper, leading to a direct response from Cooper, prompting social media users to take sides.
Read at www.businessinsider.com
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