"The majority of news editors think the huge expansion in misinformation and AI-generated content will actually increase support amongst audiences for the human-generated media sector. But, that assumes people can always tell the difference and knowingly choose what types of content they engage with. And that is the most dangerous thing - a lot can't. On Monday (12 January), the Reuters Institute at Oxford University dropped its latest ' Journalism, media, and technology trends and predictions' "
"A comprehensive what's-what of the key changes impacting news media for the year ahead, it is insightful reading for anyone working in, or interested in, the business of making news. The Fix labelled it "the ultimate gospel" and, honestly, that's a pretty on the nose description because it is all I ever see journos on my timelines talking about on the day it is released."
"The 2026 report is unsurprisingly heavily focused on the continued rise in Artificial Intelligence (AI) across the media sector, with in-depth discussion of the impact of Google's AI Overviews on click-rate, potential new revenue streams from AI chatbot referrals and all the ways in AI is being used in newsrooms today, such as in coding, distribution, newsgathering and content creation."
A survey of 280 digital leaders from 51 countries and territories found that 53% expect the surge in misinformation and AI-generated content to boost audience support for human-made news, while just over a quarter expect weakened support, 6% are unsure and 15% expect no change. Respondents described extensive AI use across newsrooms for coding, distribution, newsgathering and content creation. Respondents also highlighted effects on metrics and revenue, citing Google's AI Overviews' impact on click-rates and potential income from AI chatbot referrals. The assumption that audiences can reliably distinguish human-created content from AI-generated material is risky because many people cannot.
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