""Look at stuff you do every day in your job. What is your team complaining about? Where is the mundane bulls-work that you're sick of doing? That is a great pathway to have AI support an integration or an optimization or a workflow.""
""The AI tools actually being used in newsrooms all started with a specific pain point. At the Pew Research Center, audience editor Claire Dannenbaum noticed her team was spending 95% of its time writing formulaic social media posts and only 5% actually engaging with audiences.""
Texas Tribune's chief product officer received 440 applications for an AI engineering role, with 90% deemed ineffective, often generated by AI tools. During the SXSW event, insights were shared on AI's impact on newsrooms, emphasizing the importance of addressing specific problems rather than mandates. Successful AI tools emerged from identifying mundane tasks, allowing teams to focus on engagement. A clear distinction between AI for thinking and writing was also stressed, with some professionals opting to avoid AI for writing altogether due to its limitations.
#ai-in-journalism #newsroom-technology #application-challenges #audience-engagement #workflow-optimization
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