A fast-growing trend is having a big impact on Android entertainment apps

"The report shows that ad spend by marketers pushed Android downloads up by 42% last year, with India showing a massive 423% increase alone."

"The subscription-only share of streaming apps has increased from 53% to 62%, according to AppsFlyer's data."

"Previously, the apps didn't make money from ads, but this has increased to 7.4% of revenue, indicating people are more inclined to watch ads during short video clips."

Short Drama apps, featuring bite-sized clips, are gaining popularity and changing payment models in the entertainment sector. The AppsFlyer report indicates a 42% increase in Android downloads, particularly in India, while North America saw a 40% drop in paid installs. Subscription services dominate traditional streaming apps, rising from 53% to 62%. In contrast, Short Drama apps are increasingly generating revenue from ads, which now account for 7.4% of their income, reflecting a shift in viewer preferences towards shorter content.

Read at Android Police