"Traditional publicity such as television, radio interviews, newspaper/magazine articles, or ads only captures an audience's attention for a short period of time. What's next? How can you keep the momentum going? Considering about 67% of American adults rely on social media platforms such as Facebook and X (formerly Twitter) for news, you need to create at least a one-page electronic media kit and a 280-character story to get your story out there on your own social channels."
"Another mistake to avoid is not leveraging your networks and connections. Building relationships with influencers and industry professionals can help amplify your brand's message and reach. Collaborating with these individuals can lead to increased exposure and potential partnerships. Finally, monitoring and analyzing your PR efforts is crucial to understanding what strategies are working and what needs to be adjusted."
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