"Moderated by Molly St. Louis, co-founder of Mosaic Group Media, and featuring A. Lee Judge, co-founder and CMO, Content Monsta; Angela Vega, director of capabilities and operations, Expedia Group; and Eric Mayhew, co-founder, president, and chief product officer at Fluency, this session explores a challenge every marketer knows: you've got ideas, budgets, and goals - but the creative engine can't keep up."
"By the time this session wraps, you should be ready to: Translate core ideas into comprehensive campaign drafts across formats and platforms, utilizing AI to streamline the output process. Coordinate voice, tone, visuals and messaging at scale, using AI to maintain consistency across touchpoints. Rethink your creative process - letting AI shoulder more of the heavy lifting (drafting, versioning, adaptation), while humans focus on strategy, review, and guardrails."
Marketing teams frequently encounter a creative bottleneck when ideas, budgets, and goals outpace the capacity to produce, iterate, and localize assets. Modern AI tools enable creative development to shift from manual scrambles to high-velocity orchestration while preserving brand integrity and message coherence. AI can translate core ideas into comprehensive campaign drafts across formats and platforms, streamline output processes, coordinate voice, tone, visuals, and messaging at scale, and maintain consistency across touchpoints. AI can handle drafting, versioning, and adaptation, allowing humans to focus on strategy, review, and guardrails. Autonomous pipelines and feedback loops enable continuous campaign optimization and mass personalization.
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