YouTube has launched a new subscription tier, Premium Lite, priced at $7.99 per month, allowing users to watch most videos without ads. This entry-level offer excludes features like downloads and background play found in the full Premium subscription. Initially piloted in Thailand, Germany, and Australia, it aims to attract younger viewers transitioning from traditional TV to online content. The move seeks to enhance viewing experiences in living rooms by reducing advertisements. YouTube plans to expand this offering to more markets, targeting increased revenue generation to support content creators.
YouTube's new Premium Lite subscription, priced at $7.99 per month, allows users to watch most videos ad-free, making online viewing more attractive.
Targeting younger audiences, Premium Lite's introduction reflects the shift from traditional TV to online platforms, with interruptions from ads minimized.
This expansion helps YouTube generate more revenue and supports creators' businesses, while offering users a cost-effective way to enjoy ad-free content.
Currently, over 125 million users subscribe to YouTube Music and YouTube Premium worldwide, indicating significant demand for ad-free viewing options.
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