"YouTube is telling advertisers it's the future of TV. AI spam could put that story in jeopardy. The video platform recently shut down just over a dozen popular accounts that had been churning out AI content - featuring characters like cats and Jesus - according to an analysis from Kapwing, a video editing platform. Some of the channels were picking up millions of views before going dark."
"In November, Kapwing published a report that estimated 21% YouTube's feed was AI-generated videos. "YouTube doesn't allow spam, scams, or other deceptive practices that take advantage of the YouTube community," a YouTube spokesperson said when reached for comment on the removals. This month, YouTube CEO Neal Mohan said cutting down on low-quality AI content was one of the platform's 2026 priorities."
"But YouTube needs to balance its embrace of AI with its case to brands to buy ads on its platform instead of linear TV. In recent years, the company has hosted NewFronts, content showcases, and other events to highlight its premium content slate to marketers. If repetitive AI spam gobbles up more watch time, that pitch could start to lose its luster."
YouTube removed more than a dozen popular channels producing AI-generated videos that had been attracting millions of views. Kapwing estimated about 21% of YouTube's feed was AI-generated. YouTube enforces policies against spam, scams, and deceptive practices and has prioritized reducing low-quality AI content by 2026. Google continues to innovate in AI while YouTube adopts AI tools. The platform must balance AI use with efforts to sell premium ad inventory to brands through events like NewFronts. Proliferation of repetitive AI spam could erode advertiser demand and weaken YouTube's competitive pitch versus linear TV.
Read at Business Insider
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