X adds two aspect ratio options for in-stream ads

"X will now offer 4:5 format and 2:3 display within posts, which will give marketers additional options for their in-stream promotions. As these examples show, the new ratios will give advertisers more ways to display their promotions within the X feed. That could help brands create more standout promotions aligned with their established branding approach."

"X said that the expanded formats will also enable advertisers to reuse their best-performing creatives from other social media platforms on X without reformatting, cropping or rebuilding assets. Advertisers can upload their existing ad assets directly into X Ads Manager via Media Studio, Composer, or the Campaign Form."

"Reports suggest that X brought in around $2.9 billion in total revenue for 2025. That would mark a 10% year-over-year rise on its 2024 revenue result, although it's also still well below the $4.4 billion Twitter made in 2022, which was the final year before Elon Musk took over."

X has expanded its advertising visual options by adding two new aspect ratio formats: 4:5 and 2:3, complementing existing options of 1:1, 16:9, 9:16, and 1.91:1. These new compact formats align with standards popularized on other social platforms and allow advertisers to upload existing assets directly through Media Studio, Composer, or Campaign Form without reformatting. The expanded options enable brands to create more distinctive promotions aligned with their branding while reusing high-performing creatives from other platforms. This expansion comes as X faces revenue challenges, with 2025 revenue estimated at $2.9 billion, representing a 10% year-over-year increase but significantly below Twitter's 2022 revenue of $4.4 billion. With subscriptions generating $1 billion annually, X's advertising business has declined substantially since Elon Musk's takeover.

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