"WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit called WPP Production, per a The consolidated unit will officially launch on Feb. 23 and will be led by Richard Glasson, who has been global CEO of Hogarth. WPP Production will employ more than 10,000 people in more than 40 locations across the globe."
"operate under a single global platform to foster collaboration. WPP Production also aims to tap into "the transformative power of generative AI" through virtual and hybrid production using the network's WPP Open operating system. In today's fragmented, always-on media environment, marketers' content needs are consistently present and regularly changing. In comments to , Glasson said WPP's clients are hungry for different types of content tailored to different purposes and media."
WPP is consolidating its production capabilities, including those from its global production company Hogarth, into a single integrated unit named WPP Production. The unit will officially launch on Feb. 23 and will be led by Richard Glasson, who has been global CEO of Hogarth. WPP Production will employ more than 10,000 people across more than 40 global locations. The unit will operate under a single global platform to foster collaboration and will pursue virtual and hybrid production that leverages the network's WPP Open operating system. WPP Production aims to tap into the transformative power of generative AI to meet continuously changing content needs for different purposes and media.
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