"Persist state: It needs a robust job queue and state machine to track that a task is in_progress for the next 72 hours. Handle asynchrony: It must be a durable, server-side process that can gracefully handle restarts, manage webhook ingestion and resume workflows right where they left off. Manage failure: It needs complex retry logic (with exponential backoff), idempotency keys (so a failed call that gets retried doesn't accidentally buy a campaign twice) and circuit breakers for when a partner's server inevitably goes down."
"You're budgeting for a new integration. You should be budgeting for a new distributed system. The "hard mode" of action protocols But the response you get back isn't . It's status: submitted . That buy now sits in a pending_approval state for hours, or even days, until a human on the other end clicks a button and the server (eventually) sends your system a webhook. Your agent just became a server."
Ad Context Protocol (AdCP) adoption introduces significant engineering complexity beyond a simple API integration. Implementations must be treated as full distributed systems requiring orchestration engines. Core capabilities include persistent job queues and state machines to track long-running tasks, durable server-side processes to handle asynchrony and webhook ingestion, and comprehensive failure management with exponential backoff, idempotency keys, and circuit breakers. A central hub becomes necessary for businesses that operate with many partners and walled gardens to enable shared budget control and unified analytics across multiple connections.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]