We have come to a strange place in the marketing world, where implementation is celebrated more than impact. The Mirage Of More Every year, new tools promise to solve old problems. Automation will make it easy, AI will make it smart, and dashboards will make it clear. But when you open it all, it's the same thing: data disconnected, people confused, decisions slow.
Boosted by a win in the BBC Sound of 2020 poll, and her single A Little Love appearing on the John Lewis Christmas ad the same year, her debut album Not Your Muse entered the charts at No 1, spawned two big hits Stop This Flame and Strange and ultimately went gold. That's the perfect starting place from which to make a second album: success, acclaim and attention, but not on the kind of overwhelming scale that seems ultimately paralysing,