fromForbes
1 week agoThe Martech Reckoning: When More Tools Doesn't Mean More Value
We have come to a strange place in the marketing world, where implementation is celebrated more than impact. The Mirage Of More Every year, new tools promise to solve old problems. Automation will make it easy, AI will make it smart, and dashboards will make it clear. But when you open it all, it's the same thing: data disconnected, people confused, decisions slow.
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