"Companies are investing heavily in digital analytics hubs with AI and gen AI capabilities, enterprise CRM systems, and marketing technology platforms. Nowhere is this more concentrated than in commercial functions, where growth and customer impact live. is a leader of the artificial intelligence practice at ZS, a global professional-services firm, and teaches sales executives at Northwestern's Kellogg School of Management."
"Companies are investing heavily in digital analytics hubs with AI and gen AI capabilities, enterprise CRM systems, and marketing technology platforms. Nowhere is this more concentrated than in commercial functions, where growth and customer impact live. is a leader of the artificial intelligence practice at ZS, a global professional-services firm, and teaches sales executives at Northwestern's Kellogg School of Management. He is a coauthor of the Arun Shastri HBR Sales Management Handbook."
Companies are investing heavily in digital analytics hubs with AI and generative AI capabilities, enterprise CRM systems, and marketing technology platforms. Investment concentration is highest in commercial functions where growth and customer impact are primary objectives. The commercial focus aligns data, analytics, and marketing technologies to drive sales performance and customer engagement. A leader of the artificial intelligence practice at ZS, a global professional-services firm, teaches sales executives at Northwestern's Kellogg School of Management. That individual is a coauthor of the Arun Shastri HBR Sales Management Handbook. Organizations are combining technology and sales expertise to accelerate commercial outcomes.
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