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In March 2018, with three months to go before GDPR went into effect, cross-device provider Drawbridge (pre-LinkedIn) discontinued its EU media and advertising business.Roughly a year later, Oracle Data Cloud shut down its AddThis audience business in Europe rather than expose itself to the risk of potentially selling third-party audience data collected without the proper consent.
In March 2018, with three months to go before GDPR went into effect, cross-device provider Drawbridge (pre-LinkedIn) discontinued its EU media and advertising business.Roughly a year later, Oracle Data Cloud shut down its AddThis audience business in Europe rather than expose itself to the risk of potentially selling third-party audience data collected without the proper consent.
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