"Live content has always been one of the biggest drivers in TV viewing, whether it's a big game, a concert, major breaking news or a political event. Today's airline passengers are no longer content with static, pre-recorded shows and movies - they expect the same premium live entertainment experiences that they enjoy at home in the air. It's no surprise that airlines are heavily investing in upgrading their technology and systems to make"
"sure that passengers can seamlessly experience in-flight entertainment, uninterrupted, across both seatbacks and personal devices. The gold standard of in-flight TV today is powered by IPTV, a modern, internet-based delivery system that uses the aircraft's onboard Wi-Fi to stream live programming. It's a far cry from the old days of limited channel offerings and is a fully immersive, tech-forward experience, creating exciting new digital ad opportunities that were simply not possible with old satellite systems."
Nearly two in three Americans (65%) plan to travel between Thanksgiving and New Year's Day, and 60% of holiday travelers intend to fly, representing a large mobile audience. Airline passengers increasingly expect premium live entertainment comparable to home viewing. Airlines are upgrading to IPTV systems that use onboard Wi‑Fi to stream live programming to seatbacks and personal devices, replacing limited satellite offerings. IPTV delivers uninterrupted, immersive live content and enables dynamic ad insertion and new digital advertising opportunities. These in-flight technology and content advances open scalable ways for brands to reach consumers during travel.
Read at Digiday
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