The EU's investigation into Google's digital marketplace conduct raises concerns about potential anti-competitive practices, particularly in prioritizing Google's services over others.
Google has faced ongoing regulatory challenges and costly fines over the past decade, totaling 8.2 billion euros, highlighting the intense scrutiny surrounding its market behavior.
Regulators across the globe remain steadfast in their pursuit of Google, as evidenced by the US DoJ's lawsuit claiming Google's monopolistic control of the digital ad market.
The competition watchdog in the UK suggests Google's advertising strategies could be stifling competition, thereby affecting numerous publishers and advertisers within the marketplace.
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