"Opportunity continues to abound for the company's solutions. Applovin enjoyed a surge of investor interest on Wednesday, as one of its key subsidiaries published quite an encouraging report on developments in mobile apps. With that tailwind at its back, the adtech specialist's stock surged, and by the end of the day, Applovin's stock had risen by more than 7%. Adjust, Applovin's measurement and analytics subsidiary, published its annual Mobile App Trends report before market open that day."
"It found that worldwide installs of such software rose by 10% year over year in 2025. Meanwhile, sessions with such apps increased by 7%. The business unit is predicting more gains in the future, not least because it believes mobile device users will become increasingly multi-platform over the course of this year. In turn, this should increase demand for analytics and measurement products -- such as those in which Applovin specializes."
"Adjust recommends that developers consider the full app ecosystem to take advantage of these opportunities. It quoted its director of marketing, Tiahn Wetzler, as saying that "Sustainable app growth will depend on capturing user journeys across web, app, and other connected environments. It's no longer sufficient to view users in device silos when we know that conversion is influenced by multiple touchpoints.""
Applovin's stock jumped over 7% after its measurement unit, Adjust, released its Mobile App Trends report showing global app installs rose 10% year over year in 2025 and sessions increased 7%. Adjust forecasts further growth as users become more multi-platform, which should raise demand for analytics and measurement solutions. Adjust urges developers to address the full app ecosystem and capture user journeys across web, app, and other connected environments, warning against viewing users in device silos. Recent estimates‑topping fourth-quarter results reinforce Applovin's potential to capitalize on these market trends.
Read at The Motley Fool
Unable to calculate read time
Collection
[
|
...
]