To ensure 2024 is a fruitful year, media companies and publishers should look out for the major trends likely to dominate the industry and how first-party data will come into play.
Research shows declining website traffic has been a critical challenge for publishers in 2023 with almost 50% citing it as a significant concern.
Since the introduction of The New York Times content meter in 2011, publishers have continued experimenting with subscription programs to drive revenue and growth. However, there are signs that the subscription business is beginning to contract.
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