The TikTok ban in the U.S. remains delayed as President Trump is set to sign an executive order extending its operation for another 90 days. The app, owned by ByteDance, has overcome a previous law that would require its parent company to divest amidst ongoing negotiations. Competitors like Meta and Snap may benefit during this uncertainty. Plans dubbed 'TikTok America' aim to reduce ByteDance's stake in the app to below 20% with U.S. investments, though complications from the Chinese government and ByteDance's agreement remain significant hurdles to actualizing any sale.
The TikTok ban will remain in a holding pattern, with President Trump expected to delay enforcement of a law barring the app unless its parent company sells.
TikTok is currently available due to a temporary reprieve that allows users to continue using the app under the ongoing negotiations for its ownership.
The Trump administration is looking for a buyer to help TikTok remain operational, but the need for ByteDance's agreement and Chinese government approval complicates matters.
With over 170 million users in the U.S., TikTok competes for advertising dollars against major platforms like Meta and Google, making its operational status crucial for advertisers.
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