None of that is possible, though, until all stakeholders speak the same language.
With linear now representing only a sliver of the multiplatform marketplace, there is no common identifier. The metadata used to tag content varies from publisher to publisher and marketer to marketer. This inability to share a clear and consistent taxonomy severely limits the effectiveness of ads.
Publishers and broadcasters are striving to go back to the basics and settle on a standard set of metadata and an ID.
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