Walmart is leveraging honeycomb-style map segmentation to enhance its same-day delivery service. This strategy, which replaces traditional ZIP code or radius-based methods, allows Walmart to identify more dynamic delivery areas tailored to customer needs. With this innovation, the company can reach 12 million more households, improving fulfillment speed, with nearly a third of e-commerce orders completed in under three hours. By utilizing a combination of proprietary data and open-source software, the retailer aims to optimize delivery efficiency and customer satisfaction across its extensive store network.
'This is helping us to adapt how we service our customers, by allowing us to go from a fixed-mile radius into a much more dynamic catchment area that caters to the needs of the customers that a particular store will serve,' Walmart global tech senior director of engineering Parthibban Raja told Fast Company in December, following a pilot of the concept.
Walmart is taking a lesson from the humble honeybee in its quest to make its deliveries as fast as possible.
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