
"In Evelyn Mora's early career, she realized that fashion designers, although often deeply focused on sustainability, couldn't stage environmentally friendly large-scale fashion shows. In 2021, she launched VLGE, a gaming and immersive-world-building platform that specializes in working with brands. It lets brands build their own worlds, fill them with interactive content and games, and export said worlds to other platforms like Roblox."
"It made headlines for launching the world's first 3D and gamified fashion week. On Thursday, it announced plans to take things one step further. It said 50 fashion brands would launch their shoppable worlds for World Fashion Week, all powered by VLGE. World Fashion Week is an initiative of VLGE and is supposed to act as a bridge for creators to launch shoppable games on other platforms, like Roblox."
Evelyn Mora launched VLGE in 2021 as a gaming and immersive-world-building platform that helps brands create interactive, shoppable 3D worlds. The platform enables brands to build worlds, populate them with games and interactive content, and export those worlds to platforms such as Roblox. VLGE has worked with Lancome, Charlotte Tilbury, and Vogue Scandinavia and raised $5 million from investors including Lammont J. du Pont, L'Oreal Group, and the British Fashion Capital. VLGE powered the world's first 3D gamified fashion week and organized World Fashion Week, where 50 brands will launch shoppable worlds. The platform supports browsers, Roblox, Unreal Engine, and is developing Meta Horizon World compatibility.
Read at TechCrunch
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