One of only a few sell-side technology providers selected by Virgin Media to help the company navigate the evolving FAST landscape and scale their advertising offering, PubMatic brings a wealth of experience in supply path optimisation (SPO) and private marketplace deals (PMPs).
David Bouchier, chief TV & entertainment officer at Virgin Media O2 said, 'Employing PubMatic's advertising solutions, we're now able to deliver enhanced advertising experiences for our customers, while maximising engagement and value for advertisers.'
[
add
]
[
|
|
...
]