"The new hires, a first for VIOOH in the US, including a Senior Field Marketing Manager and Account Manager DSP Partnerships, will both be based in New York."
"As the management of DSPs on the VIOOH platform becomes even more critical, Foglia will be responsible for taking the management of existing DSPs forward, including growing the number of partner DSPs in North America."
"Reporting to the Chief Marketing Officer, McFadden's remit will include creating and delivering a tactical marketing plan for the US, strategically planning, implementing, and reviewing all promotional activities and marketing events using data, analytics, and creative thinking."
VIOOH has appointed a Senior Field Marketing Manager and an Account Manager DSP Partnerships in New York as part of its expansion in the US. These roles aim to strengthen service levels and advertising outcomes in the OOH marketplace. The Account Manager will manage existing DSPs and grow partnerships, while the Senior Field Marketing Manager will develop and execute a tactical marketing plan. VIOOH has also integrated with ten US demand side platforms and plans to announce more partnerships with media owners soon.
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