"VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with diverse London audiences through high-quality, cost-effective DOOH screens that can run static or full-motion campaigns."
"The comprehensive inventory spans London neighbourhoods and central London, including roadside locations delivering 63 million monthly impressions, rail environments at Clapham Junction generating 2.7 million monthly impressions, and premium mall locations in Mayfair and Bond Street contributing 8.5 million monthly impressions. As a new-generation provider established in 2012, London Lites offers greater flexibility and agility than traditional DOOH media owners, enabling brands to be bolder and more responsive in London advertising campaigns."
""Our partnership with London Lites represents further expansion of our programmatic marketplace, offering brands access to premium central London locations through a uniquely agile and flexible media owner. Its strategic coverage provides advertisers with exceptional opportunities to reach diverse London-centric and internationally travelling audiences. Its new-generation approach to flexibility and responsiveness perfectly complements VIOOH's real-time trading capabilities," said Gavin Wilson, global chief commercial officer at VIOOH."
VIOOH has partnered programmatically with London Lites to offer advertisers access to 49 premium LED DOOH screens across central and neighbourhood London, generating 74.5 million monthly impressions and representing 23% of the London roadside digital OOH market. Inventory includes 63 million roadside impressions, 2.7 million at Clapham Junction rail, and 8.5 million from premium malls in Mayfair and Bond Street. London Lites, established in 2012, positions itself as a new-generation, flexible DOOH owner that enables static or full-motion campaigns and faster, bolder activation than traditional owners. VIOOH's platform provides programmatic connectivity and real-time trading capability for streamlined buyer-seller transactions.
Read at Exchangewire
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