VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool

"With SiriusXM Media bringing digital audio and NCM bringing cinema, we've closed two of the biggest remaining gaps in cross-platform planning. For advertisers heading into the Upfront, that means a level of coverage and precision that wasn't possible before."

"The addition of SiriusXM Media will help advertisers reach 170 million monthly listeners across SiriusXM, Pandora, and extensive Streaming and Podcast Networks. The inclusion of NCM will bring that company's moviegoer data into cross-platform planning. NCM's moviegoer datasets in the U.S., span 17,000 screens across 1,300 theaters in 184 markets, including all top 50 markets."

"The inclusion of SiriusXM will enable clients to plan for audio alongside video and CTV, see its true incremental reach, and diversify their media mix. The NCM integration with VideoAmp is a natural fit, providing agencies with deterministic moviegoer data as a core input in premium video planning, not a separate line item."

VideoAmp has announced partnerships with SiriusXM Media and National CineMedia to expand its cross-platform media planning capabilities. These integrations represent the first time these companies' first-party data has been incorporated into a unified cross-platform planning solution. SiriusXM Media brings access to 170 million monthly listeners across its satellite radio, Pandora, streaming, and podcast networks. National CineMedia contributes moviegoer data spanning 17,000 screens across 1,300 theaters in 184 U.S. markets. The additions address significant gaps in cross-platform planning by enabling advertisers to plan campaigns across multiple channels—streaming, CTV, digital video, audio, and cinema—within a single framework, providing enhanced coverage and precision for media planning.

Read at Variety