Google launched an intelligent search box and rolled out Gemini 3.5 Flash to power AI Mode in Search. Information agents appeared in search, agentic booking expanded, and agentic coding became available directly in Google Search. Personal intelligence and the AI Overviews to AI Mode experience moved fully live. Google introduced Universal Cart and added guidance for optimizing for generative AI, including markdown files in help docs while stating they are not for Search. Google tested a preferred label in AI Mode results and added conversational discovery ads and highlighted answers. AI Mode gained shopping ads, business agents for leads, and direct offers for leads, alongside merged Ads Advisor and Analytics Advisor into Ask Advisor and support for primary conversion actions in enhanced conversions. Microsoft Advertising added an import center, cross-account portfolio bidding, and reporting, while Microsoft Clarity added AI and citations reports. OpenAI added a web cache to ChatGPT and updated ChatGPT Ad Manager with daily budgets, geo-targeting, and new CTA experiments.
"Google launched a new search box it is calling the intelligent search box. Google launched Gemini 3.5 Flash, which is now powering AI Mode. Google showed off information agents in search, expanded agentic booking capabilities, showed agentic coding directly in Google Search, expanded personal intelligence and the seamless AI Overviews to AI Mode experience went fully live."
"Google posted a new help document on how to optimize for generative AI. Google added markdown files to its help docs but says it is not for Search. Google is testing a preferred label in the AI Mode results. Google has two new ad formats, conversational discovery ads and highlighted answers, within AI Mode."
"Google AI Mode is gaining shopping ads, business agents for leads and direct offer for leads. Google is merging Ads Advisor and Analytics Advisor with Ask Advisor. Google Ads primary conversion actions may be used for enhanced conversions. Microsoft Advertising has an import center, cross-account portfolio bidding, and bidding strategy report."
"Microsoft Clarity added a new AI report, a citations report. OpenAI's ChatGPT does have a web cache. OpenAI also released updates to ChatGPT Ad Manager such as daily budgets and geo-targeting and new CTA experiments to ChatGPT ads."
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