Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US

"Vevo, the world's leading music video network, today (20th May, 2026) announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The designation marks a significant evolution in the companies' collaboration and reflects a shared commitment to advancing measurement in an increasingly fragmented media landscape."

"Now, Vevo is deepening its use of DISQO's full-funnel, deterministic intelligence to capture the full impact of its premium music video network across connected TV, mobile and desktop. DISQO's solutions help bridge the gap between Vevo's high-impact media and consumer response, validating custom audience segments and demonstrating the incremental lift of premium sponsorships at scale."

"Together, the companies give advertisers a clearer view into how culturally relevant content drives engagement and conversion across the funnel. "As marketers look for greater clarity across an increasingly complex media landscape, our partnership with DISQO allows us to go deeper than traditional brand lift with out-of-the-box solutions," said Laura Vanison, VP, research & measurement at Vevo."

"Building on its role as an early beta partner for DISQO's Outcomes Lift solution, Vevo has expanded measurement beyond topline signals like search and site visitation to uncover deeper insights into messaging impact, seasonality, conversion windows and purchase intent. A holiday smartphone campaign, for example, drove measurable lifts in Add-to-Cart conversions, while a beauty campaign leverag"

Vevo expanded its U.S. partnership with DISQO, naming DISQO its preferred brand lift and outcomes partner. The partnership deepens Vevo’s use of DISQO’s full-funnel, deterministic intelligence across connected TV, mobile, and desktop. DISQO solutions connect high-impact Vevo media to consumer response, validating custom audience segments and measuring incremental lift from premium sponsorships at scale. The approach provides advertisers clearer visibility into how culturally relevant content drives engagement and conversion across the funnel. Vevo expanded measurement beyond topline signals such as search and site visitation to include messaging impact, seasonality, conversion windows, and purchase intent. Examples include a holiday smartphone campaign that increased Add-to-Cart conversions and a beauty campaign that leveraged deeper insights.

Read at Exchangewire