"U.S. District Judge Lewis Kaplan stated that T-Mobile's 'Save Over $1,000' campaign constituted false advertising, likely causing irreparable harm to Verizon. He emphasized that truthful advertising serves the public interest."
"Kaplan noted that T-Mobile's promise of significant savings was 'literally false' due to an 'apples-to-oranges' comparison, revealing that actual potential savings were only $228.84 annually."
"The judge remarked on the intense competition in the cellular service market, stating, 'Customer attention thus is a commodity and a fleeting one at that,' highlighting the need for accuracy in advertising."
A federal judge granted Verizon a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for switching carriers. The judge found T-Mobile's claims likely false and harmful. T-Mobile's comparison of its Better Value Plan to Verizon's Unlimited Ultimate Plan was deemed misleading, with actual savings estimated at only $228.84. The ruling emphasizes the importance of truthful advertising in a competitive market, where customer attention is crucial and must not be compromised by inaccuracies.
Read at Spokesman.com
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