The UFC has entered into a multi-year partnership with Meta, aimed at leveraging Meta's advanced technology to engage hundreds of millions of fans worldwide more effectively. UFC CEO Dana White highlighted that this collaboration will not only enhance fan experiences but also innovate the fighter rankings process. White, who has joined Meta's board, has expressed concerns over current ranking methods and is considering the use of AI for improvements. The partnership will encompass various Meta platforms including Facebook, Instagram, and WhatsApp, promising significant changes in the coming years.
Per UFC's release, the partnership aims to utilize Meta's technology to enhance engagement among millions of UFC fans globally.
White emphasized that Meta has the tools and vision to transform fan interaction, stating it will significantly improve the fan experience.
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