The article emphasizes the importance of tracking app performance through the Acquisition and Engagement reports, particularly for Fire TV. The Acquisition report gives insights into how apps are discovered, installed, and trends related to device types and marketplaces. Meanwhile, the Engagement report focuses on user retention and active usage metrics such as Daily, Weekly, and Monthly Active Users. These metrics enable developers to assess user engagement over time and adjust strategies effectively to enhance the app's success.
Staying informed about how your app is performing across devices and marketplaces is essential for optimizing your strategy.
The Acquisition report focuses on Fire TV app data and helps developers understand how their app installs are trending week over week.
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