"Countdown customizers add the feature directly in ad copy. It dynamically shows the remaining time until the promotion ends, adding a sense of urgency. Advertisers enter the countdown ending date and time, when it starts, and the relevant time zone. A countdown heightens the urgency for potential customers. Plus, it switches to hours and minutes on the final day."
"A promotion asset is an additional 25-character line that highlights the offer and can include dates. Advertisers submit promotion type (monetary or percent discount), promo code (if needed), displayed promotion dates (either the start and end dates, or just the end), item(s) on sale, and URL of the sale page. The promotion dates are optional, but preferred for urgency. Advertisers can schedule the promotions to start and end, eliminating the need to turn them on and off manually."
"I typically use pinned headlines to show the offer in headline one and the countdown in headline two. This one-two punch instructs Google to show the message in that order whenever headlines one and two show concurrently. Plus, it ensures the offer always shows since Google sometimes only shows one pinned headline."
Google Ads algorithms determine which submitted text and assets actually display, making time-sensitive promotions challenging. Countdown customizers dynamically show remaining time until promotion ends, switching to hours and minutes on the final day to heighten urgency. Pinned headlines can force specific ad ordering, with the offer in headline one and countdown in headline two. Promotion assets provide an additional 25-character line highlighting offers with optional dates, promo codes, and sale items. These assets can be scheduled to start and end automatically. Callout assets offer another option for promotional messaging. Together, these tactics increase the chances that date-specific ad messages display to potential customers.
Read at Practical Ecommerce
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