TikTok's top music exec is leaving, after helping turn a lip-syncing app into a music industry force
Briefly

Ole Obermann, TikTok's global head of music business development, will depart the company in March after pivotal contributions since 2019. His leadership transformed TikTok from a lip-syncing app to a powerful music marketing platform, significantly impacting artist discovery and rights negotiations. Under Obermann, TikTok launched various music initiatives, including a dedicated streaming app and artist distribution platform. His exit is notable as TikTok faces possible regulatory challenges in the US, adding uncertainty during a crucial period for the company.
Under Ole Obermann's leadership, TikTok transformed into a major player in the music industry, reshaping music marketing and artist discovery.
Obermann's strategic oversight facilitated important partnerships, new product launches, and innovative music initiatives, significantly enhancing TikTok's influence.
Read at Business Insider
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