TikTok is testing a new feature that surfaces reviews for locations directly within the comments section of videos, allowing users to access ratings and written feedback without leaving the app. This development is part of TikTok's broader strategy to enhance its search capabilities and compete with Google, particularly among younger audiences. Users can click on a reviewer's username to navigate to their profile for more content, setting it apart from previous integrations with Google Maps. The feature's broader rollout remains uncertain as the company hasn't commented on future plans.
TikTok's new feature allows users to view location reviews and ratings directly in the comments of videos, potentially enhancing user engagement and simplifying information access.
This new 'Reviews' feature highlights TikTok's ambition to rival Google by integrating user-generated content directly within its search experience, catering to younger audiences.
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