Ticketmaster has launched the 'All In Prices' initiative, which will show the full ticket price, including fees, before checkout. This move is aimed at aligning with the Federal Trade Commission's ban on junk fees that is set to take effect on May 12. The initiative comes on the heels of increased scrutiny of Ticketmaster following controversies like the Taylor Swift ticketing incident and legal actions taken against the company. Additionally, Ticketmaster is improving its queue system to enhance customer experience.
Following the Taylor Swift ticketing catastrophe in 2022, lawmakers and regulatory agencies have begun paying closer attention to Ticketmaster.
The House also passed the TICKET Act in 2024, a law that would force ticket sellers to show full prices upfront.
Ticketmaster's 'All In Prices' initiative will display ticket costs with fees included, addressing concerns over transparency for consumers.
Ticketmaster has made improvements to its queue system, providing real-time updates about ticket availability and expected wait times.
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