""ChatGPT is where hundreds of millions of people now go to make decisions. That shift has been happening for a while, but the infrastructure to reach those people with relevant, well-crafted advertising has not kept pace. That is what Thrad is built to do, and this launch is the most direct expression of that yet." - Andrea Tortella, CEO and co-founder of Thrad."
""The approach is built around the conversational nature of the ChatGPT interface. Traditional search and display strategies are not designed for AI-native environments, and Thrad's service reflects that reality, with placements that appear as relevant, contextually matched recommendations rather than interruptions.""
Thrad has introduced a managed service for advertising on ChatGPT, allowing brands to connect with over 900 million weekly users. This service offers two formats: a self-serve platform for independent campaigns and a managed service for comprehensive support. The advertising approach is tailored for the conversational nature of ChatGPT, providing contextually relevant placements instead of traditional interruptions. This launch reflects the growing demand for effective advertising in AI environments, as brands seek to engage users making purchasing decisions through ChatGPT.
Read at Exchangewire
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