Over 150 developers and founders will build infrastructure for AI agents to execute real commercial workflows, including buying media, negotiating terms, and optimising campaigns. The focus is on agentic commerce and the shift in ad tech as AI agents move from assistants to operators. The event frames advertising as an urgent, practical component of agentic systems rather than a theoretical question. A judge panel includes government policy representation, founding engineers, and venture investors, emphasizing long-term industry impact. Builders will work on conversational ad formats, autonomous media buying agents, AI-native attribution, prompt-aware ad ranking, creative generation workflows, and monetisation infrastructure. Development will use Cursor and supporting tools including Overmind, Tavily, and Thrad’s advertiser platform.
""The event is a signal. When you see government policy makers, serious venture investors, and the most advanced AI teams all showing up to the same table around an ad tech problem, it's because they think something real is about to happen. For agentic commerce, that moment is now." - Andrea F. Tortella, CEO and co-founder, Thrad"
#agentic-commerce #ad-tech-infrastructure #autonomous-media-buying #ai-native-attribution #creative-generation-workflows
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