Those Annoying Cookie Pop-Ups Could Soon Vanish: Should Tech Companies Be Worried?
Briefly

"Since GDPR's implementation in 2018, cookie compliance pop-ups have become a nuisance. Most users now choose to ignore them, undermining GDPR's purpose of protecting their privacy."
"A study by Advance Metrics shows nearly 70% of users close or ignore cookie banners, highlighting user frustration and the irony of undermined privacy intentions behind GDPR compliance."
"Aloha Browser introduces a feature that will eliminate cookie pop-ups by managing cookie preferences at the browser level, making the browsing experience smoother and less frustrating for users."
Read at Forbes
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