The UK Advertising Standards Authority (ASA) banned a Twix commercial for promoting dangerous driving. The ad, featuring a surreal car chase, was deemed to encourage risky behaviors on public roads. Despite Mars Wrigley's defense stating it was an imaginative portrayal removed from reality, the ASA highlighted the chase's focus and implied speed as irresponsible. This ruling continues a trend of the ASA regulating advertisements that appear to endorse unsafe driving, with previous cases like Honda's in 2015.
"We considered the emphasis on a chase, and the speed inherent to that, and the driving maneuvers featured would be dangerous and irresponsible if emulated in real life on a public highway."
"Mars Wrigley argued their Twix ad had 'a cinematic presentation' and was set 'in a separate world that was absurd, fantastical and removed from reality.'"
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