WhatsApp, founded by Jan Koum and Brian Acton in 2009, made headlines when Facebook acquired it in 2014 for $19 billion. Despite fears of advertising intruding on the user experience, the app has upheld a "no ads, no gimmicks" policy. Recently, Meta has introduced a model where companies pay to engage users via paid messaging. Each business message incurs a fee depending on location and type, contributing significantly to Meta's revenue, while users continue to enjoy a free chat service.
In 2009, WhatsApp was created without ads, but Meta has found ways to monetize it through paid business messages and click-to-WhatsApp ads.
WhatsApp now allows businesses to send messages for a fee, turning what was a user-centric app into a significant revenue stream for Meta.
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