"The most significant catalyst is AppLovin's Axon 2.0, an AI-powered optimization engine designed with the help of over 1 billion users to enhance performance and targeting of mobile ads. Axon 2.0 has already demonstrated solid performance in the past couple of years. At launch two years ago, Axon 2.0 had a 50% to 60% penetration in the mobile game advertising market. Since then, the model has become even stronger and is now almost a requirement for mobile game advertisers seeking to maximize installs and returns."
"Axon 2.0 is also focusing on e-commerce advertising. While the performance engine began with no baseline data, early pilots highlight its success in driving shopper conversions across categories such as beauty and retail. The company has successfully onboarded hundreds of advertisers during the pilot phase and has generated a run rate of nearly $1 billion in the first quarter. This penetration, however, is very low, especially when there are millions of potential customers on Shopify."
AppLovin leverages AI to optimize digital advertising by combining ad technology, gaming data, and machine learning. Axon 2.0, built using data from over one billion users, enhances mobile ad performance and targeting and achieved 50%–60% penetration in mobile game advertising at launch. The model has strengthened and is now widely adopted by mobile game advertisers. E-commerce pilots have driven shopper conversions across beauty and retail, onboarding hundreds of advertisers and producing a near $1 billion run rate in Q1. A Shopify app and Axon Ads Manager simplify merchant onboarding and campaign management, leaving large growth potential.
Read at The Motley Fool
Unable to calculate read time
Collection
[
|
...
]