Due to changing political dynamics surrounding tariffs, including critiques from President Trump, companies are shifting their language to avoid the word 'tariff' in favor of terms like 'sourcing costs' or 'supply chain expenses.' This shift is partly to maintain consumer trust while navigating the complex landscape of stakeholder expectations. Companies are under pressure to communicate the impacts of tariffs without explicitly naming them, reflecting a broader trend in corporate communications.
As a business today, you have to think of it as a multi-stakeholder world. There are your customers, your employees, your investors, the government, the president, the media, and your supplier community.
Businesses large and small have said they see disclosing tariff costs as a means to retain consumer trust, but major companies that have been explicit about tariff costs or have been suspected of such plans are facing increasing political pressure.
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