These AI Agents Want To Handle All The Annoying Parts Of Media Buying | AdExchanger

"“Inside of the platforms, it's AI everywhere - but in between, buyers are still in spreadsheets for most of the day,” said Tanja Mimica, COO and co-founder of Kovva, a new AI ad tech startup that came out of closed beta on Monday."

"“The idea is that a media buyer can delegate their workflows,” said James Hassett, Kovva's CTO and a co-founder, “and we're concentrating on the ones that cause operational pain, the really tedious ones.”"

"“All of this operational drag really piles up,” she said. “We're trying to shave off as much of this busy work as possible, so buyers can focus on the strategy and the clients.”"

Automated bidding can occur down to the millisecond, but campaign management still requires substantial manual effort. Common tasks include copying data between systems, reconciling reports, running QA checks, and drafting client explanations when metrics do not match. Kovva is an AI ad tech startup that focuses on automating these cross-platform operational chores using agents. The goal is to let media buyers delegate workflows and concentrate on strategy and client work. The company positions the tedious, less glamorous tasks as high-value targets for automation. Kovva’s leadership and founders bring experience from building DSP technology, working on sell-side platforms, and running trading teams, leading to frustration with buyer burnout from repetitive grunt work.

Read at AdExchanger