There's No Place Like Chrome; IAB Tech Lab Says It Already Solved Curation | AdExchanger
Briefly

Judge Mehta's upcoming decision on Google's Chrome divestiture may reflect an overly optimistic first negotiation bid, as various regulatory changes occur before the hearings.
The DOJ's initial demand for Chrome divestiture, while potentially significant, is viewed as a conciliatory measure compared to a more drastic requirement to sever Android.
Analysts speculate a forced sale of Chrome could reach $20 billion, but the limited list of potential buyers raises questions about who can actually afford and gain regulatory approval.
The IAB Tech Lab's call for curation standards this year marks a shift underlining the growing importance of sell-side curation, yet adoption by buyers remains a challenge.
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