The worst place for that to happen? On X, in what's known as the 'main character effect.' Ryan Broderick, the author of the hilarious 'Garbage Day,' explains that, unlike most other forms of social media, when you go viral on X, it will most likely cost you your job.
The concept of virality is a relatively young phenomenon - a mere 15 to 20 years old - and it's completely facilitated by social media platforms turbocharged by algorithmic newsfeeds.
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